Want more bang for your content marketing buck?
(Of course you do, it's 2025.)
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I'm Lauren Pomphrey, a freelance senior copywriter, creative strategist and experienced content marketer.
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Whether you're an established brand, agency or small business, I'm here to make your content count, with words and strategies that connect with your audience.
Ready to get more from your marketing?
Hi I'm Lauren, a Sydney-based Content Specialist.
That means I'm a wordsmith at heart, but with fifteen years of digital agency and client-side experience, I can do other things too.
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It means I can write UX and SEO-friendly words for your website that make humans and engines happy. It means I can whip up content strategies, key messages, creative concepts and brand voices that cut through. It means I can unravel content puzzles and make complex messages sound simple. And it means you'll get big agency expertise, without the dollar drain.
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I have experience working with teams and businesses of all sizes, from entrepreneurs and start-ups, to government organisations, marketing agencies and leading global brands.
So don't be shy – whatever the size of your business, get in touch today and let’s make your content count.
CONTENT MARKETING
SERVICES
CREATIVE & CONTENT STRATEGY
Creative work shouldn't mean guesswork. With every word and idea rooted in a "Why?", I create strategic creative solutions that are tailored to promote your business and attract your ideal audience.
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Services include:
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Key messaging development
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Content strategy & pillars
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​​Creative campaign concepts
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Full brand & website development (in partnership with web designer).
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SEO content strategy (in partnership with SEO consultant).
BRAND DEVELOPMENT
Branding is more than a logo and colour scheme. I get under the skin of your business to build a brand strategy that's made for humans, capturing the who, what, why and where that helps you know and grow your audience.
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Services include:​
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Tailored brand positioning, including mission, purpose, values and brand story development.
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Tone of voice development
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Writing style guides
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Audience personas
CONTENT & COPYWRITING
Powerful words inspire positive action. And when it comes to marketing, professional copywriting is one of the most effective investments you can make. I can help your audience get to know your brand, fall in love with your products, become loyal customers and advertise your brand on your behalf – all through the power of words.​​
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Services include:
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Website and digital copywriting
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SEO & UX copywriting
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​Creative & lead gen copywriting
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Scriptwriting, eDMs, blogs & social
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Editing, proofreading and QA
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Whitepapers, guidelines & more.
BRANDS I'VE WORKED WITH
I'm proud to have worked with a huge range of businesses during my career, including creative and digital agencies in the UK, US and Australia, government organisations and global brands across numerous industries.
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My work style is flexible, from one-off freelance projects to contract work or ongoing retainers. Alongside my core creative and strategic services, I'm also a skilled presenter, collaborator and experienced team mentor.
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You can see more of my professional experience on LinkedIn or email me now to chat about your project and see if we're a fit.​
CLIENT TESTIMONALS
LET'S CHAT
Want to discuss a project, get a quote or find out more about what I can offer your team or business?
Get in touch today via email at laurenpomphrey@gmail.com or fill in the form to get the ball rolling.