FREELANCE COPYWRITING
AND CONTENT strategy
Make your content count, with thoughtful words, written for your audience.
ready to get more from your marketing?
Hi I'm Lauren, a Sydney-based Senior Copywriter and Creative Strategist.
That means I'm a wordsmith at heart, but with nearly fifteen years of digital agency and client-side experience, I can do other things too.
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It means I can write UX and SEO-friendly words for your website that make humans and engines happy. It means I can whip up content strategies, creative concepts and brand voices that cut through. And it means you'll get big agency expertise, without the dollar drain.
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I love working with everyone from entrepreneurs and start-ups, to government organisations, marketing agencies and established brands of all sizes.
So don't be shy – whatever the size of your business, get in touch today and let’s make your content count.
CONTENT MARKETING SERVICES
Creative strategy
Creative work shouldn't mean guesswork.
With every word and idea rooted in a simple "Why?", I create data-driven creative solutions that are strategically tailored to promote your business and attract your ideal audience.
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​​Creative campaign concept development.
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SEO content strategy (in partnership with SEO consultant).
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Key messaging development
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Cross channel content & comms strategies.
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Full brand & website development (in partnership with designer).
BRANDING
Branding's not just about your logo and colour scheme. I get under the skin of your business to build a brand strategy that's made for humans, capturing the who, what, why and where that helps you know and grow your audience.
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Tone of voice guidelines and user-friendly examples.
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Writing style guides
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Audience personas
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Tailored brand positioning –mission, purpose, values, personality and brand story development.
Copywriting
Powerful words inspire positive action. And when it comes to marketing, professional copywriting is one of the most effective investments you can make. I can help your audience get to know your brand, fall in love with your products, become loyal customers and advertise your brand on your behalf – all through the power of words.​
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Website content
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SEO copywriting
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UX planning & writing
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Creative & lead gen copywriting
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Scriptwriting, eDMs & social media
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AI editing & proofreading
Brands I've worked with
LET'S CHAT
Want to discuss a project, get a quote or find out more about what I can offer your business? Get in touch today to get the ball rolling.