Make your content count, with thoughtful words, written for your audience.



A voice your audience will love.



The most powerful weapon in your artillery.

Scientific shape


Because every word needs a "Why?"


ready to get more from your marketing?

Headshot of Lauren Pomphrey Senior Copywriter Sydney

Hi I'm Lauren, a Sydney-based Senior Copywriter and Creative Strategist.

That means I'm a wordsmith at heart, but with over a decade of digital agency and client-side experience, I can do other things too.

It means I can write SEO-friendly words for your website that make humans and engines happy. It means I can whip up social content strategies, creative campaign concepts and brand voices that cut through. And it means you'll get big agency expertise, without the dollar drain.

So whatever the size of your business, get in touch today and let’s make your content count.


Creative & strategy

Creative work doesn't have to mean guesswork. With every word and idea rooted in a simple "Why?", I create data-driven creative solutions that are strategically tailored to your business and audience.

  • Social content strategy & caption writing

  • SEO strategy (via network partner)

  • Campaign concepts

  • Quarterly content plans

  • Visual branding & web design (via network partner)



Branding's not just about your logo and colour scheme. I get under the skin of your business to build a brand strategy that's made for humans, capturing the who, what, why and where that helps you know and grow your audience.

  • Tone of voice guidelines

  • Brand story

  • Writing style guides

  • Brand positioning

  • Audience personas

  • Brand personality



Powerful words inspire positive action. And when it comes to digital marketing, copywriting is the single most effective investment you can make. I can help your audience get to know your brand, fall in love with your products, become loyal customers and advertise your brand on your behalf – all through the power of words.

  • Website content

  • SEO copywriting

  • UX copywriting

  • Creative campaign copywriting

  • EDM planning and writing

  • Editing & proofreading


Brands I've worked with


Lauren has a unique ability to cleverly craft and create winning 360-degree content marketing strategies that inspire audiences with a data and insight-led approach.

Charlie Short, Marketing Director at Afterpay


Want to discuss a project, get a quote or find out more about what I can offer your business? Get in touch today via email, phone or form.

Tel: +61 450 856 113

Thanks! I'll be in touch soon.