Want more bang for your content marketing buck?
(Of course you do, it's 2025.)
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I'm Lauren Pomphrey, a freelance senior copywriter, editor, creative strategist and experienced content marketer.
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Whether you're an aspiring author, established brand, agency or small business, I'm here to make your content count, with words and strategies that connect with your audience.
Ready to make your message memorable?
Hi I'm Lauren, a Sydney-based Copywriter,
Non-Fiction Editor and Content Marketing Specialist.
That means I'm a wordsmith at heart, but with fifteen years of strategic and creative marketing experience, I can do other things too.
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It means I can write UX and SEO-friendly words for your website that make humans and engines happy. It means I can whip up content strategies, key messages, creative concepts and brand voices that cut through. It means I can refine your narrative to make complex ideas clear and engaging. And it means you'll get big agency expertise, without the dollar drain.
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I have experience working with individuals, teams and businesses of all sizes, from entrepreneurs and start-ups, to government organisations, marketing agencies and leading global brands.
So don't be shy – whatever the size of your business, get in touch today and let’s make your content count.
CONTENT MARKETING &
EDITING SERVICES
CREATIVE & CONTENT STRATEGY
Creative work shouldn't mean guesswork. With every word and idea rooted in a "Why?", I create strategic creative solutions that are tailored to promote your business and attract your ideal audience.
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Services include:
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Key messaging development
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Content strategy & pillars
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​​Creative campaign concepts
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Full brand & website development (in partnership with web designer).
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SEO content strategy (in partnership with SEO consultant).
NON-FICTION BOOK EDITING
Your expertise deserves to be heard. Whether you're a new author, a business leader, or a subject matter expert ready to share your knowledge, I help transform your story into a compelling narrative that resonates with your ideal readers.
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With 15 years of experience distilling complex concepts for diverse audiences, I bring a unique combination of editorial craft and strategic insight to non-fiction content. I understand not just how to polish prose, but how to ensure your message cuts through and connects with your reader.
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How can I help you refine your non-fiction book?
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Developmental editing & narrative shaping
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Copy editing & manuscript refinement
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​​Message clarity & audience alignment
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Chapter flow & content reorganisation
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Sales kit & landing page development
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A flexible approach tailored to your unique requirements.
Non-fiction editing bookings are extremely limited. Please get in touch today for a no-obligation chat to discuss your requirements and see if we're a fit.
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BRAND DEVELOPMENT
Branding is more than a logo and colour scheme. I get under the skin of your business to build a brand strategy that's made for humans, capturing the who, what, why and where that helps you know and grow your audience.
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Services include:​
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Tailored brand positioning, including mission, purpose, values and brand story development.
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Tone of voice development
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Writing style guides
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Audience personas
CONTENT & COPYWRITING
Powerful words inspire positive action. And when it comes to marketing, professional copywriting is one of the most effective investments you can make. I can help your audience get to know your brand, fall in love with your products, become loyal customers and advertise your brand on your behalf – all through the power of words.​​
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Services include:
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Website and digital copywriting
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SEO & UX copywriting
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​Creative & lead gen copywriting
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Scriptwriting, eDMs, blogs & social
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AI editing, prompt development and QA
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Whitepapers, guidelines & more.
BRANDS I'VE WORKED WITH
I'm proud to have worked with a huge range of businesses during my career, including creative and digital agencies in the UK, US and Australia, government organisations and global brands across numerous industries.
I've also had the honour of supporting valued clients with developmental edits and copy editing for non-fiction books, where I apply my 15 years of strategic storytelling experience and deep understanding of target audiences with their (and my) passion for writing.
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My work style is flexible, from one-off freelance projects to contract work or ongoing retainers. Alongside my core creative and strategic services, I'm also a skilled presenter, collaborator and experienced team mentor.
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You can see more of my professional experience on LinkedIn or email me now to chat about your project and see if we're a fit.​
CLIENT TESTIMONALS
LET'S CHAT
Want to discuss a project, get a quote or find out more about what I can offer your project, team or business?
Get in touch today via email at laurenpomphrey@gmail.com or fill in the form to get the ball rolling.